If looking at the same reward, why would any one want to take on the riskier of two options?
If you are a small business owner, your concept of value will be different than the major corporation. What is important is to know what value means to you! Knowing what it is you are trying to increase, why you want to increase it and what you need to change to increase it is the first step in “How to Increase Your Business Value”.
Are you aware of the impact the aging population will have on the supply and demand for business acquisitions over the next 10 years? It is my belief there will be more business for sale and less people in a position to buy them in the future! And those that are buyers will be looking for the best value.