While we would like to leave it at that, there is a lot more to it than ‘having a baby’. Many parents find themselves in analysis paralysis when they start getting into the details of preparing for a baby. We’re here to just give a list of new dad tips as an intro to the kind of research you might find yourself doing as you prepare for your baby.

One thing we want to let you know right off the bat is that every baby is unique and different in their own way. There is no definitive guide on how to be a dad, because everyone gets to shape what being a dad looks like for themselves. The point of this list of tips is to serve as an example of what has worked for some of us in the past. Don’t sweat checking everything off everything on this list religiously– just take the things you like and leave the rest!

Let’s ease into this list of new dad tips with a video that covers 8 great ones. Then, keep reading for a whole bunch more.

1. Do your research early!

If you are reading this list of tips for expectant dads, you are off to a good start. If you are an expecting father, there are a lot of great resources out there for you to prepare yourself for taking care of your baby We compiled a list of the best blogs for new parents to get you started.. We have posts on posts about baby information, gear reviews, baby care guides, checklists, and more here on this website (hi, we’re Fathercraft).

If clicking through links isn’t your jam, then that makes two of us. That’s why we made Father’s Ed, so you wouldn’t have to bookmark a million pages to get all-encompassing information on baby care. It’s an in-depth course on how to take care of your baby backed with research from the pros, tested by real dads (and moms), and filled with helpful resources.

If you’re more the “I need to read massive amounts of information to feel safe” type, check out our comprehensive guide to baby prep or our list of books for expecting dads.

2. Get through the first trimester, read up on pregnancy.

This is a very delicate time in the pregnancy. It’s best to hold off on posting on social media about the news for now, and instead focus on setting up your first appointments with an OB GYN clinic or reviewing the health and safety guidelines for pregnancy (Mayo Clinic). If you’d like to go deep, we published this week by week guide to pregnancy for dads.

This is a great time to start gathering information and doing preliminary research on a few things. No need to go crazy just yet, but creating a basic plan is fairly low-stress and will help you in the long run.

3. Decide where to spend the money

You will be greeted with a ton of price tags when doing your preliminary search for baby preparation. Babies are expensive and worth every penny if you are spending money on the right stuff.

The main things that you should invest in are: cleaning/diapering your baby, safe sleep options, feeding, and moving your baby. You can check out our essentials here.

4. Be there for your partner

As an expecting father, if your partner is pregnant, it can be easy to feel like there’s not much you can to to be a part of this whole baby thing yet. Pause. Think. The first step is getting through the first trimester. You will learn a lot about each other throughout this process, and it may end up changing your relationship. It is okay and common for dynamics to change, but it is also important to stay in tune with one another as you go through these changes.

Remember during this time, your partner is going through a lot (this is true even if your partner isn’t the one who’s pregnant, by the way—couples who are adopting or using a surrogate should think about this too. So, be there for her. Go above and beyond. Give a foot rub. Surprise her with something nice.

5. Sleep!

You better get every wink of sleep you can now, because your nights aren’t gonna get easier when the new baby arrives.

Sleep is without a doubt one of the most important things you can master as an expecting parent. There are ways to find healthy sleeping schedules for your baby, and we actually have a course right here on our website: Baby Sleep School.

It is reasonable to expect nights with little to no sleep— it happens! Don’t let yourself fall into unending sleeplessness, for everyone’s sake, not just yours. Read up on how to get a good schedule for your baby and it will pay back in dividends.

6. Build Dad joke repertoire

Dad jokes come naturally for some, but not for others. Nobody is going to know if you are browsing a dad joke subreddit at midnight. Don’t worry, we won’t tell anyone.

7. Discuss feeding options with your partner

Breastfeeding isn’t a given for everyone. If you are adopting or don’t have access to breastmilk, then formula is going to be the option for you. Even if breastfeeding is an option, it’s something you should discuss with your partner, not assume.

Even if breastfeeding is the option you and your partner have chosen, there are times when it can become difficult to keep supply and demand even. Baby formula can be a life saver and there is no reason to feel any guilt or shame in feeding your baby formula. We have a full in-depth review on a baby formula that knocked our socks off: Bobbie Baby Formula. If you’re looking for more on breastfeeding, the CDC has a nice list of FAQs here (yeah, it might be hard to remember, they do other things than deal with pandemics), and the blog Milk Drunk provides interesting viewpoints from many types of parents.

8. Prepare for cleaning your baby

Keeping your baby clean is keeping your baby healthy. Diapers, boogie wipes, snot suckers, and bottom wash are all things that we have tested. A lot. You can take a look at the products that we like the most on our essential list.

9. Prepare for moving your baby

You will have to take your baby on the move. It will be scary at first (looking at you, drive home from the hospital). Moving precious cargo is a great investment, and it will serve you well to get acquainted with the gear early on. We have a few recommendations of our own if you want to check them out here: Baby Essential List.

10. Things to not worry about

We have a definitive list of things that you should not buy. A crib bumper (see the American Academy of Pediatrics), a stuffed animal for sleepy time (we know, we know—buy one, just keep it on a shelf for now), a blanket, anything that promotes co-sleeping, a copious amount of toys, and baby-proofing stuff.

We’ve compiled some extensive research on safe sleeping habits here, and part of that is keeping the crib free of anything that can cover your baby. As far as toys and baby-proofing stuff, you won’t need that for quite some time. Infants typically don’t crawl or play with toys. Most of the time they will be happy being held or propped up and looking at faces!

11. Power through the second trimester

You made it to the second trimester, hooray! Now is the time most couples start telling people about their baby because the risk factor is lower now.

It is a good idea to start getting more in-depth with your research into finding things like daycare and pediatricians—these things will take longer than you think, so they’re not good candidates for procrastination.

12. Start healthy habits

Habits take time to build, and you being healthy as a new dad can be very important for your baby. The healthier you are, the more energy you will have to devote to your baby. You don’t need to go vegan and start exercising with a fitness group three days a week at 5am. That’s madness. Do little things that make you feel good. Look after yourself and your partner, because little things will one day pass down to your kids. Healthy kids are happy kids.

13. Share responsibilities and divvy things up

Being a great dad starts way before the kid is born. If your partner is pregnant, then it’s probably setting in that there is a literal human being grown in front of your eyes. Give your partner some slack, and help her out with things. Coparenting is a powerful tool and a great example of the creating something greater than the sum of the separate effects. It’s, like, synergy or something guys.

Divvying up tasks can help you feel more included and get you on the right track for coparenting while you wait for the big day.

14. Read what your partner sends & consider an online parenting class

Your partner is likely staying up late reading material about how to parent as well. If they send you stuff, read it! Being on the same page when it comes to preparation is a great idea. Don’t be afraid to send them stuff to read too! And, while reading is great, consider an online parenting class—courses that use video can be a great way to learn skills, knowledge, figure out gear, and more.

15. Go to doctor’s appointments with your partner

There might be scheduling conflicts sometimes, but trying to make it to doctor’s appointments leading up to birth is a great way to show support for your partner. You will also learn a lot about the process from going to the appointments and will be more prepared because of it. The OB’s office is an amazing resource to ask questions and get info from, so don’t be shy.

16. Pause. Halfway through the list, you got this.

Take a minute for yourself. It is too easy to get overwhelmed when preparing for your baby, so stay in tune with yourself and make sure you reach out if you need support. If you don’t know where to turn, hit us up in comments on our socials: Instagram and Youtube, or check out our new online community for dads.

17. Talk and sing to your baby

“My baby isn’t born yet though.” Yeah, we know. Singing and talking to your baby while it is still in the womb can still be very powerful. There is research showing that it can lead to a happier baby, but we believe it can lead to a happier YOU too! It’s about taking time out of your day to be with your baby from the beginning, and strengthening that bond. To make things easier, for now you get to read (or sing) what you and your partner want to. So keep on doing you with those soapy romance novels that are your go-to.

Guess what? If you are adopting, then you will still have a strong bond with a happy child. We promise. Spending time doing research, reading, and preparing for your baby can accomplish the same thing.

18. Practice the ‘snack mix shuffle’

You know that thing dads do when they have peanuts, or like chex mix, in their hand and they shuffle it back and forth? Yeah do that now cause apparently all dads do that for some reason.

19. Read up on your picture/video taking skills

You will no doubt take a million pictures of your baby. Take videos too—you’ll be shocked how fast the years go by, and how hard it is to remember what your 3-year-old was like at 18 months—you will not regret having a stocked video library! It is also important to live in the moment and put the devices down every once and a while to soak up the experience as much as you can. Now’s a great time to learn the power-user features on your phone or camera … upping your picture and video game will lead to priceless memories captured forever.

That being said, turn that iPhone sideways if you are going to take a video. It’s just etiquette.

20. Take a babymoon

A what?? Take a trip for you and your partner before you have your baby. Soon, it will be all baby all the time, which is totally something to look forward to, and you deserve to have one last partners-only trip for a little while where you get to spend some QT as a couple. If you can’t, don’t fret, grandparents and babysitters will be there in the future, but the first little bit with your newborn is when you should be home.

21. Select a pediatrician

You should decided what type of doctor you want first of all (MD, nurse practitioner, physician’s assistant), and then utilize resources like your primary care doctor or Google to see who is highly rated in your area. Check for board certification (FAAP, AAP, or ABP), insurance options, proximity to your home, office hours, whether they are accepting new patients, and see if you can interview them.

We have a lot of info on selecting a pediatrician in our Father’s Ed course.

22. Organize your living space

Having a baby at the very least means changing your sleeping habits (aka less sleep). When you have less sleep, things around you become more difficult, so having an organized living space can ease daily tasks. If you are organized, then you will avoid mid-day tantrums when you are looking for that damn monitor unit or favorite home-teamipillow that you swore you just placed on the coffee table a minute ago (though let’s be honest your wife probably hid the pillow).

Organization requires building good habits, and good habits start early.

23. Acquire useless knowledge

One of the beauties of being a dad is using acquired useless trivia from your life at any given moment to befuddle your child one day. The “how do you even know that”‘s are totally worth it.

24. Wait out the third trimester.

Things are starting to get real now. You are more than two-thirds through the pregnancy stage and the due date is approaching rapidly. Now is a great time to start hammering out the little details and printing out checklists for when the baby is born. Do ‘future you’ a favor and put in the hard work now.

25. Discuss the boring, but important, admin details

Things like health insurance, life insurance, wills, employer benefits, and certificates are all things that are worth paying attention to. Discussing what you are going to do for each of these items with your partner might be a drag, but doing so can save a lot of hassle down the line. You don’t want to assume anything with insurance companies, it’s just not a good practice.

Figure out what your plan will look like once you add a baby onto it, then you can adjust other pieces of your financial pie accordingly. Planning and staying on top of things is draining, but by planning and discussing, it will make it easier. The hardest part is starting. Again, our pre-birth checklist has some good conversation starters to help ensure you’re on the same page with your partner.

26. What parent do you want to be?

Our advice for new dads is to have a conversation with yourself about this. Reflect on your own childhood. What do you want to do that you think your parents did a good job of? What things are you going to change? Being an awesome dad is something you have control over, so will you choose to take up that role? Take this seriously, but not so seriously you freak yourself out. Remember, if you’re the kind of guy that’s reading this blog post, it means you care. That’s a huge head start.

27. Hospital baby bag

Things like phone chargers, clothes for you, clothes for your baby, reading material, caffeine (hospital coffee sucks), snacks, camera, a list of names, and a comfortable pillow are all great things to bring to the hospital. Whatever you can do to make your trip to the hospital as smooth as possible.

28. Have checklists handy

Got checklists? We do! Take a gander at these — we’ve got one on prepping your nursery (with a big surprise in it about where your baby should be sleeping), a comprehensive pre-birth readiness checklist, and one essential gear for newborns and babies. We really like checklists.

You will too when you start trying to keep track of everything you need to do to prep just in your head. Do yourself a favor, son: Fathercraft Checklists.

29. Your baby is born! Now go home!

Congrats! Now get out of that hospital and go home to your baby-ready household. Remember, don’t sweat the rubber pads on everything at this point. Your baby won’t be on the move for quite some time.

We’re talking about making sure your house has smoke and carbon monoxide detectors, fire extinguishers, and a safe sleeping environment for your baby. A safe sleeping environment for your infant should be in the room you sleep in (but NOT the same bed) for at least the first 6 months. Check out why from American Academy of Pediatrics.

30. Learn the cues, remember baby talk is manly (and sexy, too)

You can continue talking and singing to your baby to build that relationship with them, but you will notice that in a couple months’ time they start talking back. Their way of talking is obviously gonna be different than what you’re used to. It’s ok to be confused at first, we all are. Learning your baby’s cues is something that will come with spending time with your baby. You will have a PHD in your own baby’s language by the time they are babbling in English, just give it some time.

One more thing: bring on the baby talk voice! You might find this comes a whole lot more naturally than you expect (both of Fathercraft’s co-founders did). You might feel like it’s awkward at first. Fear not, you’ll be a baby talk pro in no time. Don’t be afraid to get goofy. Here’s a secret: your wife, husband, or partner will probably find it sexy as hell to see you gettin’ all goofy with your little one—it means you’re an awesome caregiver.

31. Be there

When babies are first born, they don’t do too much. That’s ok, though, because you can still do things to be present with your baby. Talking, singing, and reading are all things that will enrich the baby’s life, plus it can help strengthen your bond. Look, you’re going to have moments when you hop on your phone to check the score of the game or the latest Slack alert from work. Don’t beat yourself up about it. But remember what we said—even when the days (and nights) are dragging, years will slip by in a moment—so hang with your baby, toddler, little kid, big kid, teenager …

32. Learn to brag

By this point, you’re off to an awesome start, so I think you’re about ready to transition into the obnoxious social-media parent that brags about how awesome their child is. Or not. Maybe for you it’s your family’s text message thread, sending your partner a cute selfie of you and the baby while she or he is at work—you do you. And also, you be sure to set some ground rules with your partner about what’s in-bounds and off-limits.

33. Take everything with a grain of salt, remember there’s no perfect parenting, and have fun

We do a lot of research about babies, baby gear, baby food, sleep, so on and so forth. That doesn’t mean we have all the answers. The crazy part about being a dad/parent is there is no single right way to do it, because every baby is so unique. We hope these tips can give you at least some direction, but without a doubt, you will find things that work for you that aren’t on this list.

Whatever you do, remember to have some fun. Laugh it off. Take parenting seriously, but not yourself. And enjoy the journey.

What’s next?

Hi, we’re Fathercraft. We make stuff that makes parenting more awesome. Learn more by heading right over here.

What to expect in this review (click to jump to section):

What is the Wyze Cam?
The Awesome
The Wish it were Different
The Verdict
Wyze Cam V3 vs. Nest Cam

We’ll dive into the what’s, why’s, whodunnit’s, and whoop-de-do’s in a minute, but check out John’s video review first!

What is the Wyze Cam?

The Wyze Cam V3 is actually not a baby monitor by design! Wyze V3 was made to be a security camera, but it doubles as a pretty dang good baby monitor. Let’s do a run down of the Wyze V3, shall we?

In the box:

• Wyze Cam V3
• Wall Mount Plate (+Tape)
• Screw Kit
• 6 Ft. Outdoor Rated Cable (+Indoor USB Power Adapter)
• Quick Start Guide

Features:

• Priced $23.99
• Color Night Viewing
  • Starlight CMOS sensor that lets you see color even at night! More on this later…

• Indoor and Outdoor Use
  • Weatherproof (it can get rained on y’all), temperature tolerance from -4°F to 113°F, mountable anywhere
• HD Image Quality
  • 1080p
• Cloud and Local Storage
  • Free 14-day cloud storage out of the box, or add storage with the Cam Plus subscription. Wyze V3 is microSD card compatible.
• Magnetic Bottom for Metal Mounting
  • The Wyze V3 also comes with a little screw hole if you want to mount it on a wall

• Mount, Swivel, View
  • The Wyze Cam V3 has an articulating mount, a swivel head, and a 130° view lens. You’ll be able to achieve just about any set-up you want with these features.

As you can see, this nifty little cam packs a lot of punch for just $24, but is it really worth using it as a baby monitor?

The awesome, wish it were different and the verdict.

The awesome

First off, the night vision is stunning. This is by far the clearest night vision we have seen in any cam review we have done, simply because the added color provides a whole new level of detail. Although it was really fun testing the Wyze V3 in the dark, it has the potential to add some serious value to making sure your baby is sleeping soundly. Black and white views can make it hard to distinguish what is going on in your baby’s crib, so adding the color erases that confusion.

The body of the cam has some great mounting features. Between the articulating mount, the swivel head, 130° view lens, and the magnetic base, you can put this puppy pretty much anywhere and get a good view of your baby. Parents tend to get creative when mounting options are limited, so we’re sure you would be able to MacGyver rig something, but the Wyze Cam V3 just gives you a little more creative space to work with.

Motion and sound detecting is a huge feature for us. When the Wyze V3 picks up any motion or sound, it will automatically create up to a 12 second video clip of what is going on and send it to your phone. Additionally, there is an adjustable detection zone so the Wyze V3 will only capture motion in a specified area. However, there is a cooldown period of 5 minutes before it will record the next clip. You can get rid of the cooldown by having the $1.50/month package called Cam Plus. More on that later.

The wish it were different

The biggest downside for us is that there is no background audio feed. That means if you lock your phone, there won’t be an audio feed coming through and you will not be able to hear your baby. There is a work-around, though. You can get an audio-only monitor and put that in your baby’s room, but that just creates another device to carry around. Still, the $25 Wyze V3 plus a $16 audio monitor is still a whole lot cheaper than a $200+ baby monitor.

The Wyze V3 is an awesome camera and it we love the features it provides for such a small price point. However, if you don’t get the Cam Plus package for unlimited storage, unlimited clip size with no cooldown period, and human motion detection, then the camera is just okay. Luckily the package is cheap, because $10/month versus $1.50/month could easily surpass the cost of a specialized baby monitor in no time. Well technically in like a year’s time, but the point stands.

The verdict

The Wyze Cam V3 is a great low-cost solution to buying a crazy expensive baby monitor. With the low-cost Cam Plus package, you will get some amazing features that compete with even the best cams in the business.

The color night vision and the ease of mounting makes this cam a really versatile baby monitor replacement, and we were really impressed with the motion detection alerts that it sends out even without the Cam Plus package.

A few things to look out for are the lack of background audio feed while your phone is locked and the cooldown period if you don’t have the package. We recommended adding a audio monitor to your shopping list to work around the lack of background audio feed, but the choice is ultimately yours.

We would recommend this cam to parents who are looking for a cam that can get the job done well without dropping hundreds of dollars on an expensive baby monitor. You’ll be able to make sure your baby is sleeping safe and soundly with the Wyze Cam V3, and that’s all that really matters, isn’t it?

Wyze Cam V3 vs. Nest Cam

We have done a review of the Nest Cam before, and that is just another example of a house camera that has been adapted to become a baby monitor. If this is the route that you want to go down, let us do some comparison for you here. We’ll look over a few different things: feature list, picture quality, mounting, and our score.

Feature List

The Wyze V3 again comes out on top here with a crazy feature list. The Nest Cam lacks the fine-tuned motion and audio detection that the Wyze V3 has and those two mean a lot in the world of baby monitors.

Additionally, The Wyze V3 is way cheaper than the Nest Cam. You get to have all these awesome features for like a fifth of the price for the Nest Cam, so what is there not to love?

Quality

Both the Wyze V3 and the Nest Cam boast an HD picture quality. Well, we tested them side-by-side and we have to say that Wyze V3 came out on top. Between their daylight HD and their color night vision (which Nest Cam lacks), the picture on the Wyze V3 was clearly better. Get it? Clearly? Ok moving on.

Mounting

This is a close call. Both cams are able to be mounted in pretty creative ways, because they were meant to be mounted in difficult places. The Nest Cam comes with fun mounting attachments, like the wire coil that lets you wrap it around stuff, but then again the Wyze V3 has the two-way adjustable head and the super wide lens.

Alright then, we’ll call it a draw.

Our Score

The Nest is great and all, but you really can’t beat what the Wyze Cam V3 has to offer, especially with it’s way lower price point. Neither of these have that super crucial background audio feed, so minus points for both of them as baby monitors. To sum it up, the Wyze V3 can do anything the Nest can, but better, so we are going to have to side with Wyze this time.

What’s next?

If you’re in the market for a baby monitor, we recommend you check out all of our baby monitor reviews, as well as our picks for best baby monitor, here.

Well, here at Fathercraft, we’ve learned that it’s not always that plain and simple after all. Our kids have gone through reflux and allergies, and parents through stress and worry. “Do I have enough pumped breastmilk in the freezer? Will my baby have a reaction to this product? Is it safe to feed my baby formula?” These are the questions that started to emerge as we uncovered how much work feeding can be.

We’re here to put away those feeding worries before they even begin, because we’ve found an awesome product: Bobbie baby formula! This is our in-depth review that will walk you through some things we love about the formula, and that will certainly leave you more confident in feeding your baby.

Editor’s note: we received enough Bobbie formula for the review, along with some swag free from the manufacturer. However, Bobbie had no say in the content of this review, and we were not compensated in any way for it. More on our policies here.

Check out our video review:

Before we dive in, check out our video review of Bobbie baby formula. Well, candidly, this is more like a short, weird film that includes Bobbie than a review, but still, we think you’ll enjoy.

What is Bobbie? What makes it different?

Ingredients and recipe

Bobbie is an organic infant formula that is made of a milk-based powder with iron. Here are the quick facts about the Bobbie Formula:

• No corn syrup and no palm oil
• Certified USDA Organic and non-GMO (made without genetically modified ingredients, synthetic pesticides, or fertilizers)
• Made with pasture raised dairy, which means cows spend an average of 42% more time on a pasture than USDA organic requirements
• Has DHA Omega-3 (a.k.a. algae sourced, water extracted fatty acids [a.k.a. good brain oils])
• Contains a healthy blend of fats which are modeled after those found in breast milk
• Has the same whey and casein profile as breastmilk (60:40), whereas cow’s milk protein has a 20:80 whey to casein ratio.

Bobbie baby formula comes in 400g cans that you can either buy as a one-time purchase or sign up for a monthly delivery. You can buy anywhere from 2-10 cans at a time depending on your needs.

Bobbie follows a European style recipe that is directly modeled after breastmilk. The Bobbie formula follows an exact 57% carbohydrate, 28% fats, 11% proteins, 2% vitamins/minerals formula to get as close to the breastmilk profile as possible. So when you ask: is formula safe for my infant? These ingredients and balance sure go a long way in adding comfort!

Check out Bobbie’s awesome ingredients dossier on their website.

Great ingredients, awesome team.

One of the things that really makes Bobbie stand out for us is the team behind the product. Bobbie was started by a group of moms with amazing stories to share. Their struggles of feeling guilt for using formula with their baby really resonated with us here at Fathercraft.

Bobbie’s mission is to dispel the guilt and negative connotation of feeding formula by creating the best breastmilk alternative there is. Their story will inspire you to make the right choice for your family if breast feeding isn’t the option. Check it out here!

Along with their awesome story, they are giving back to underserved communities by partnering with Baby2Baby, which is an organization dedicated to providing basic essentials to children in poverty in the US.

Fun fact: the name Bobbie is what the founder, Laura’s, child called her bottle… Cute!

How do I use Bobbie formula?

Formula and feeding prep

There are a few steps that you should always follow when preparing formula for your baby, such as washing your hands thoroughly, using sterilized feeding equipment, and clean water. Bobbie has a checklist of their own, which we went ahead and copied here for you:

1. Wash your hands with soap and water.
2. Use sterilized water, bottles, and nipples.
3. Add water, then powder (adding powder first won’t leave room in the bottle to measure the correct amount of water). Using the included scoop, add one unpacked level scoop of powder for every 2 fl. oz. of warm water (100°F).
4. Shake to mix thoroughly
5. Discard any unfinished formula one hour after feeding begins

Best by dates and allergies

An important reminder for parents feeding their baby formula is to always check the ‘best before’ date printed on the can. Each can should last you about three days if you are only feeding formula, but if you are splitting 50/50 you can get by with a can per week.

If you have concerns with food allergies in your infant, please contact your baby’s pediatrician. Bobbie is not suitable for children with milk or soy allergens, but it is gluten free, palm oil free, non-GMO, maltodextrin free, and has 0 added natural or artificial flavors and colors.

The Awesome, the Wish it were Different, and the Verdict

The Awesome

We are a huge fan of the ingredient list that Bobbie boasts. Feeding formula to our babies was never a huge issue, but it certainly does help when the formula composition mimics the real stuff. We feel great about the pasture-raised cows, the fatty acids, and lack of nasty stuff (corn syrup, palm oil, artificial flavors). We like understanding what is going down on the ingredient list, don’t you?

The awesomeness in the ingredients doesn’t stop there though, because Bobbie sources everything sustainably. Everything is manufactured in Vermont, and there is a priority to source ingredients from local farms, family run businesses, and small batch operations in the US.

The Bobbie team has been wonderful to us. We’ve chatted with them and tried their formula (John literally drank some), and have just been pleased with all interactions. This is a company that you can feel good about from ingredients to people.

The Wish it were Different

Here at Fathercraft, we like to do thorough research. John took that thoroughness to the next level and gave Bobbie a taste test… not his cup of milk.

But in all seriousness, there aren’t many things to say in this category. From now on, we’ll keep the formula tasting to the ones that like it— the babies!

The Verdict

Bobbie is like the Patagonia of baby formula. The team is awesome, the ingredients are healthy and natural, everything is sustainably sourced, and their mission is inspiring.

We reject the notion that feeding your baby formula is bad. So many moms on the Bobbie team went through periods of guilt and grief thinking they couldn’t provide for their baby in the form of feeding, but they quickly realized it was ok. Your baby will still grow up healthy and happy if they drink formula, we promise!

At the end of the day, we aren’t here to tell you that one feeding method is better than the other. It’s up to you to decide what works best for your baby and family. But, if you are looking for options, Bobbie is a great place to start.