Our Primary Focus
Valuation
The first step in any journey is to know where you started. If you know your business value today, you know what price to put on it. You are better prepared to improve it over time. We can help by providing a simple estimate or an in-depth analysis of your business value.
Consulting
The second step to getting the best price for your business is finding the issues affecting your value. In the process of valuing your business we often come across these issues and can help put strategies in place to fix them. The result is a higher selling price in the future.
Advice
Sometimes a business owner just needs some advice . It may be a review of a business plan, or advising on an existing valuation. It may involve putting together a plan for raising capital.
Education
We have put together several Educational tools so you can learn how to: I. Value your own business. II. Find the issues affecting your value and put strategies in place to fix them. III. Create a compelling business for sale proposition. These tools include online tutorials or in person workshops.
About us
Why Us?
“All told, almost a third of business owners will leave or transfer control of their firms within the next five years.” — Grant, Tavia, Globe and Mail
Business Value will be affected by the changing demographics
The current demographic shift is putting added pressure on those wanting to sell their business. Supply will soon exceed the demand for them. Buyers can be selective and businesses that offer the best value will get the best prices.
Our Team
CHARTERED FINANCIAL ANALYST
Bruce Everitt is Principal and Founder of Willo Consulting Group. He started the business in 2012 to assist small businesses with financing, investing, valuation and risk management.
Bruce began his Financial Services career at RBC Royal Bank as a Commercial Banking Account Manager, lending to small-medium sized businesses. Over the next 12 years,…
Model Risk, How Bad Can It Be?
How Bad Can Model Risk Be? Have you heard how a missing hyphen resulted in a NASA spacecraft being destroyed by another rocket? Or how
Why Risk Impacts Business Value
If looking at the same reward, why would any one want to take on the riskier of two options?
What Is Risk Anyway?
Most people are familiar with the concept of risk. In fact, we learn this concept at an early age. With business valuation, it is important to understand the risks you face.
