About us
Parenting—Not Just For Moms Anymore
We want dads to have support. We offer resources and tools for the modern father, including product reviews, parenting tips, and stories from our own experience. Our goal is to dramatically enrich the lives of fathers who want to become more and, through them, enrich the lives of their children.
Our company got its start back in 2016. Our original goal was to build a diaper bag for men. (And guess what? It’s here!). But we pretty quickly realized that was going to take some money to build, and we’d better have an audience to sell it to, so we started off building the company we wish we’d found when becoming parents.
Our first focus was on baby product reviews, like the Snoo bassinet. Then we added online courses for expecting parents. Today, we’re still focused on both of those, and are working to bring to market a suite of products focused on improving the lives of new dads and parents everywhere.
Fathercraft
Annika
Paul
John
Mark
Annika
Paul
John
Mark
Paul and John are the dads of Fathercraft. They’re brothers-in-law who have shared the journey of fatherhood over the past 6 years. John has two sons and Paul has two daughters.
Mark, a.k.a. Uncle Shark, is Paul’s brother. He excels at toting small children on long hikes and cutting the sleeves off Fathercraft t-shirts. Annika was brought on to help with copywriting and script writing, but her Dad jokes were so on point and her feminist perspective so imperative, that we asked her to join the Fathercraft family. She’s not a mom, but like Mark, she’s damn good at carrying nieces and nephews on hikes.
This is Fathercraft.
What we're about
- Critical parenting information that’s easy to consume
- Content backed by research and science
- Entertaining & useful product reviews
- Bespoke t-shirts and dad gear
- The best puns in the game
